Understanding CTV Inventory with MNTN:Dan explains the premium inventory accessed through MNTN, spanning 125 networks with unskippable ads and fully episodic programming.The importance of prioritizing trusted sources over the open exchange for CTV advertising.The benefits of working with pre-negotiated deals through platforms like Mountain versus direct buys with individual networks.Optimization...
From Keywords to Conversations: The Evolution of Search Behavior
In this episode, James Hamlin and Brian Rauschenbach discuss the latest insights and trends shaping SEO in 2024.Discussion Highlights:Understanding the Impact of AI:The role of AI in SEO and its potential implications for marketers.How AI-driven technologies like Google's BERT and BARD engines are changing the way information is generated and...
Decoding Attribution: Strategies for Success
In this episode, Ashley Royalty, GM of Add3SHOP, chats with Ryan McClurkin from JTV to dive into the intricacies of marketing measurement, discussing its tiers, challenges, and the importance of first-party data in driving success.Overview of Marketing Measurement Tiers:Ryan explains the four tiers of marketing measurement: Tier 1 (Basic Analytics),...