In today's episode, we explore CTV and OTT advertising, highlighting key topics like measurement, tent pole events, optimization strategies, and future trends. With insights from The Trade Desk, we uncover the evolving landscape of CTV and OTT advertising and its impact on brands and advertisers.Understanding Measurement and Inventory in CTV...
Personalizing Email & Retail Media for Gen Z
Email Marketing & Newness:In fashion and beauty, new products are significant drivers of retention and engagement.Emails that feature new and exciting content tend to perform better.Innovation & Product Launches:Innovation is critical; presenting new products frequently keeps customers interested.Comparison to historical commercial salesmen who always had to present something new to...
Add3CONNECT Series: Maximizing CTV with StackAdapt
In this episode of Maximizing CTV, host Adam chats with Ryan Berman from StackAdapt. Ryan shares his deep knowledge on various aspects of CTV, providing listeners with valuable strategies and forward-looking perspectives. This episode is packed with actionable advice for brands and agencies looking to maximize their CTV investments.Key Topics:Investing...